Lucky Seoul is a Korean food restaurant located in Guadalajara, Jal., México run by a South Korean family since 2017. In 2021 they decided to re-brand and remodel the restaurant. I worked alongside my clients to bring life to the new visual identity.
A rabbit was incorporated into the identity of the brand originating from Korean folklore, the legend of Daltokki (The Moon Rabbit): a rabbit that can be seen on the moon pounding rice cakes under a cinnamon tree.
The restaurant's interior was painted with the new colors and illuminated with warm, round lights that resemble the moon. Two neon signs with the logos were displayed on the main walls.
Three original posters were created for the restaurant, the remaining decorations were purchased from various artists.